Bottles of foundation on a pink background.

Meet Your Match:
The AI Way

We’re pretty and smart. Let our AI-powered shade finder set you up with your perfect foundation.

We're pretty and smart.
Let our AI-powered shade finder set you
up with your perfect foundation.

A model holding a foundation bottle next to a list of instructions for taking a selfie.

How to Take a Perfect Selfie

How to Take a
Perfect Selfie

  1. Find a spot with bright, natural light
  2. Remove any makeup for the most accurate match
  3. Frame your face clearly in the photo
  4. Avoid harsh shadows across your face
  1. Find a spot with bright, natural light
  2. Remove any makeup for the most accurate match
  3. Frame your face clearly in the photo
  4. Avoid harsh shadows across your face

Your Consent Is Required

To provide your personalized shade match, Polite Society, LLC uses a photo you submit to analyze facial features such as skin tone and undertone. This may be considered biometric data under certain privacy laws.

By clicking "Continue," you:

  • Confirm you are 18+ and submitting your own photo.
  • Give your explicit, informed consent for Polite Society to analyze your facial image solely to recommend cosmetic products.
  • Understand your image is processed in-memory only, is not stored, and is deleted immediately after analysis.
  • Acknowledge that only non-identifiable metrics (e.g., skin tone values) are used and may be sent to trusted third parties like OpenAI to generate your personalized results.
A woman ready to take a selfie for shade matching.

Take a Selfie

AI analyzing a selfie to find the perfect foundation shade.

Your results are coming soon

Our AI is analyzing your photo and she said you look great!

Save Your Results

Enter your email and we’ll send you your results!

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*By submitting this form, you agree to receive recurring automated marketing text messages (e.g. AI content, cart reminders) from Polite Society Beauty at the number you provide. Consent not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help & STOP to cancel. Msg frequency varies. Msg & data rates may apply. By submitting this form, you also agree to our Terms (incl. arbitration) & Privacy Policy.

We Wanna Celebrate You!

Another year hotter? We’ll send you a special gift on your big day.

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