Let’s talk about the plump, the proof, and the person who keeps thinking B.I.G.
We’d love to play it cool, but B.I.G. Mouth XL Plump is the #1 lip plumper at Ulta Beauty*, and we think that deserves a little attention. (Okay, a lot of attention.)
Out of all the lip plumpers at Ulta Beauty, ours reached the top in less than a year after launching it. And the news arrived right around our 3rd birthday. It’s the gift we’re still talking about!!
But the best part? It’s more than hype. This maximum-strength formula delivers serious results. We’re proud of this one. While the title is exciting, the story behind it goes back much further than the iconic gold gloss currently sitting in your makeup bag. The expertise behind it has been decades in the making. It starts with our co-founder Jerrod Blandino “the godfather of lip plumper” whose passion for a bigger, better plump has fueled over 20 years of innovation.
Twenty years of thinking B.I.G.
You could say our co-founder and Chief Creative Officer, Jerrod Blandino has a passion for plump. With his creation of Too Faced’s iconic Lip Injection, he helped bring lip plumpers into the makeup bags of beauty lovers everywhere, and he’s been thinking about how to make them better ever since.
That experience comes with a very particular kind of curiosity. How much more can a formula do? How do we keep pushing the boundaries while still staying true to our commitment to clean beauty? What would make someone try a lip plumper and immediately tell their friends about it?
With us, that curiosity has become a continuing exploration of clean technology, formula innovation, and our favorite confidence booster—B.I.G. and juicy lips.
B.I.G. Mouth XL Plump is part of that story: our maximum-strength lip plumping concentrate, developed to enhance volume and help create a more balanced-looking pout. So, in the spirit of sharing what we know, let’s get into the questions we hear most.
What does a lip plumper actually do?
A lip plumper is designed to temporarily enhance the appearance of lip fullness. We’re obsessed with transforming our look with the power of makeup. With B.I.G. Mouth XL Plump, our focus is overall volume and balance, pushing your lips to the limit (without the pain, money, and expense of doctor injected lip fillers.)
That’s an important distinction in how we approach the formula. We think about how the entire pout looks together—the fullness, the proportions, and that lifted appearance. There’s a science to it!
How does B.I.G. Mouth XL Plump work?
Through innovation and clean science technology, we combined our concentrated clean plumping complex of Blood Orange, Infinity Pepper, and Ginger Root with a cushiony, glossy formula.
The result is an intensive lip plumping concentrate designed for visible volume, with the finish of something you’ll actually want to wear.
With two decades of influence in this product category, Jerrod knows the formula has to earn its place in your routine. The application, texture, and finished look all deserve attention.
Does lip plumper really work—and how do you measure it?
We believe a bold product deserves testing to support its claims. Here’s what testing of B.I.G. Mouth XL Plump found:
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100% said it added volume to their top lip.¹
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97% saw a lip-flip effect.¹
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100% said it was the best lip plumper they’d ever used.²
We’re especially fond of that last one.
How long does B.I.G. Mouth XL Plump last?
It’s clinically proven to plump lips for up to 12 hours from a single application.³
That’s what we mean by maximum impact, minimal effort. You don’t need a complicated lip routine to get fuller-looking lips—just one application for hours of plumping confidence. It’s a small step in your getting-ready routine that makes a B.I.G. difference.
What does a “lip-flip effect” mean?
It’s the most common concern for people when considering doctor injected lip filler.
When we describe a lip-flip effect, we’re talking about the appearance of a fuller, lifted, more balanced pout, particularly through enhancing the look of the top lip. B.I.G. Mouth XL Plump is designed to boost overall lip volume while targeting a thinner top lip for that balanced look. Think visible plumping with an emphasis on proportion.
Why does lip plumper tingle?
That warming, tingling feeling? It’s part of the plumping experience, powered by ingredients like Infinity Pepper (aids in plumping) and Ginger Root (aids in volumizing) that help boost circulation for fuller-looking lips. The sensation may last 20 minutes or longer. Keep application within the lip perimeter and remove and discontinue use if discomfort occurs.
What’s next after becoming #1?
If you know Jerrod, you know a milestone usually comes with another idea.
All these years of plumping innovation hasn’t made him any less curious. And being the #1 lip plumper at Ulta Beauty gives us plenty to celebrate—and plenty of motivation to keep exploring what comes next.
For everyone who’s tried it, loved it, and told someone about it: thank you for being part of this chapter.
We have a feeling there’s a lot more B.I.G. Mouth in our future.
Being Ulta Beauty’s #1 lip plumper is a milestone we’re proud to put our B.I.G. Mouth behind. But with over 20 years of Jerrod’s plumping innovation behind us, you know we’re already thinking about what’s next. Our bestselling B.I.G. Mouth XL Plump is just the beginning—because when you crack the code to plumping, you have to keep it coming.
XOXO,
Polite Society
Discover B.I.G. Mouth XL Plump.
¹ 34-person consumer study. Results reported one week after use.
² 34-person consumer study. Results reported immediately after use.
³ Based on results from a scientifically controlled study.
[Insert approved #1 ranking footnote.]
*Source: Internal Sales Data, February 2026-September 2026