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News

Ulta Beauty’s #1 Lip Plumper Has 20 Years of Expertise Behind It

October 28, 2026Hayley Ludwig

Let’s talk about the plump, the proof, and the person who keeps thinking B.I.G. We’d love to play it cool, but B.I.G. Mouth XL Plump is the #1 lip plumper...

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The Making of Our New Launch

August 28, 2026Hayley Ludwig

How questioning the "way it's always been done" led to our new products. If you know Jerrod, you know he’s never been interested in creating products just for the sake...

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